About Us

Honda of North Little Rock/Arkansas Yamaha was established in the 1970’s. In 2002 Rich and Terri Cowell purchased the dealership from Don Diamant. The past 20 years we have seen some tremendous growth. We recently added onto our shop. We specialize in the customer. Our team loves the powersports industry and loves introducing new people to the sport. We know when it comes to purchasing a new Honda or Yamaha there are lots of places you can shop. Our promise to you is we will make every effort to offer you a deal that’s both good for you and good for us.

Rich and Terri Cowell love hanging with their three kids when away from the store. Their youngest, Jake, loves to race motorcross. They are both active in their church. They love to travel and love the outdoors. Rich is usually on the sales floor visiting with customers while Terri handles all the books. Everyone knows she’s the brains of the operation.

Jack Horton is our parts and accessory manager. He has over 45 years in the motorcycle business. He knows his job and he gets it right. Unlike most dealerships and internet sites that have a parts puller, Jack works with each customer to ensure they have what they need - everytime. Jack loves riding his Honda Gold Wing. He also has a handful of dirt bikes and vintage classics.

The world famous Ron Osburn works our parts and accessories on Saturday’s. He literally has been there and done that. Ron has worked in the business for 45 years. He has raced his whole life. He was responsible for opening Burns Park MX years ago. He opened OTT park in NLR. He loves riding and is currently punishing his body racing Vintage MX.

We would love a chance to earn your business. Give us a call or stop by and we will do everything possible to put you in a new Honda or Yamaha or even a used unit.

We truly are "Easy to Deal With".

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